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Rumi
Rumi
Rumi

Rumi

Rumi is your refined everyday essential, intuitively designed so every item is visible, reachable, and never lost to the chaos.

$429.00

Multi-carry design: Switch seamlessly from backpack to tote to crossbody in seconds.

Effortless organisation: Smart compartments keep essentials neatly stored.

Polished everyday style: A timeless silhouette designed to elevate every outfit.
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Description

The Rumi Tote is your refined everyday essential—crafted to bring structure, calm, and effortless organisation to every chapter of your day. With intuitive horizontal packing, premium durable materials, and a softly sculpted silhouette, Rumi offers clear visibility, generous capacity, and seamless convertibility. Its spacious interior and adaptable carry options move with you—through motherhood moments, meeting days, and weekend escapes alike. Created to restore harmony to the everyday, Rumi helps you feel composed, collected, and entirely yourself, no matter the pace around you.

Features

Features & Details – Rumi Tote • Intuitive horizontal packing for clear visibility • Handle snap closure • Light interior lining • Light-gold hardware Front Exterior • Zippable organiser pocket with snap-off privacy pouch, lip balm/gloss loops, pen holders, mesh pockets • Easy-access slip pocket with concealed magnetic closure • Detachable key leash • Luggage-tag/charm hook behind top handles Back Exterior • Dual-depth phone pocket with concealed magnetic closure • Foam-padded zipped laptop sleeve with stylus holder (fits up to 14”) • Zippable luggage sleeve • Luggage-tag/charm hook Exterior Sides • Two elasticated bottle pockets • Snap-in divider creating four smaller bottle compartments Bottom Compartment • Wipe-clean PVC compartment • Double-zipper opening • Internal zippered section Interior — Back Panel • Padded device pocket with tabbed closure • Wide full-width zippered pocket • Mesh zip pocket • Two elasticated slip pockets Interior — Side Panel • Two D-rings for attachments • Detachable insulated nylon bottle pouch • Elasticated slip pocket Interior — Front Panel • Full-width padded slip pocket • One zippered pocket and one flat slip pocket • Two large elasticated pockets Carry Options • Removable backpack straps • Includes 2 backpack straps + 1 shoulder strap • Vegan-leather shoulder strap: 61 cm • Adjustable backpack straps: up to 94 cm Included • Protective dust bag Material: Water-resistant nylon with microfiber vegan-leather trims Dimensions: 28 cm (H) × 38 cm (W) × 18 cm (D) Weight: Approx. 0.86 kg

What’s Included

• Baby Bag • Hospital Bag • Work Bag • Studio Bag • Carryall • Day Tripper • Weekender

Care Instructions

To keep your Rumi tote looking its best, gently spot clean with a damp cloth and mild soap, avoiding harsh chemicals or abrasive cleaners. Allow the bag to air-dry completely and avoid machine washing or tumble drying. Store it in the provided dust bag to maintain its shape and protect the hardware, and keep it out of prolonged direct sunlight to preserve its colour and material quality.

  • Description

  • Features

  • Common Uses

  • Care Instructions

The Rumi Tote is your refined everyday essential—crafted to bring structure, calm, and effortless organisation to every chapter of your day. With intuitive horizontal packing, premium durable materials, and a softly sculpted silhouette, Rumi offers clear visibility, generous capacity, and seamless convertibility. Its spacious interior and adaptable carry options move with you—through motherhood moments, meeting days, and weekend escapes alike. Created to restore harmony to the everyday, Rumi helps you feel composed, collected, and entirely yourself, no matter the pace around you.
Features & Details – Rumi Tote • Intuitive horizontal packing for clear visibility • Handle snap closure • Light interior lining • Light-gold hardware Front Exterior • Zippable organiser pocket with snap-off privacy pouch, lip balm/gloss loops, pen holders, mesh pockets • Easy-access slip pocket with concealed magnetic closure • Detachable key leash • Luggage-tag/charm hook behind top handles Back Exterior • Dual-depth phone pocket with concealed magnetic closure • Foam-padded zipped laptop sleeve with stylus holder (fits up to 14”) • Zippable luggage sleeve • Luggage-tag/charm hook Exterior Sides • Two elasticated bottle pockets • Snap-in divider creating four smaller bottle compartments Bottom Compartment • Wipe-clean PVC compartment • Double-zipper opening • Internal zippered section Interior — Back Panel • Padded device pocket with tabbed closure • Wide full-width zippered pocket • Mesh zip pocket • Two elasticated slip pockets Interior — Side Panel • Two D-rings for attachments • Detachable insulated nylon bottle pouch • Elasticated slip pocket Interior — Front Panel • Full-width padded slip pocket • One zippered pocket and one flat slip pocket • Two large elasticated pockets Carry Options • Removable backpack straps • Includes 2 backpack straps + 1 shoulder strap • Vegan-leather shoulder strap: 61 cm • Adjustable backpack straps: up to 94 cm Included • Protective dust bag Material: Water-resistant nylon with microfiber vegan-leather trims Dimensions: 28 cm (H) × 38 cm (W) × 18 cm (D) Weight: Approx. 0.86 kg
• Baby Bag • Hospital Bag • Work Bag • Studio Bag • Carryall • Day Tripper • Weekender
To keep your Rumi tote looking its best, gently spot clean with a damp cloth and mild soap, avoiding harsh chemicals or abrasive cleaners. Allow the bag to air-dry completely and avoid machine washing or tumble drying. Store it in the provided dust bag to maintain its shape and protect the hardware, and keep it out of prolonged direct sunlight to preserve its colour and material quality.

Love at First Carry

Designed to make each day feel seamless, intentional, and beautifully composed.

elevated for real life

A refined, versatile silhouette that complements any look

organisation without the overwhelm 

Intuitive pockets keep everything visible, reachable and ready in a moment

ease in every transition 

Move from playdates to meetings to evenings out with ease, changing wear modes as seamlessly as you transition

details that make a difference

Luxe hardware, refined trims, and thoughtful finishes elevate every carry

clean made effortless

Easy-clean materials keep everything feeling fresh

Thoughtful Design, Inside and Out

Every pocket and panel crafted with purpose because motherhood deserves better design.

Front

Magnetic slip pocket with key leash, zippered organiser with detachable pouch & mesh visibility pockets.

Sides

Dual bottle holders fit one large or two small bottles each.

Interior

Layered storage zones, insulated bottle pocket, mesh compartments, elastic pockets for flexibility.

Bottom

Hidden PVC-lined compartment for soiled items—wipeable and separate for easy clean-up.

Back

Padded laptop sleeve with Apple pen holder, magnetic phone pocket, trolley sleeve, and zippered storage.

See Every Thoughtful Detail: The NïR Bag from Every Angle

Because every stitch, pocket, and curve was made with intention. Watch the NïR Bag in full 360° and see how it carries beauty, balance, and everyday ease, all in one design.

From the softness of newborn days to the pace of real life, Rumi moves with you.

Made for the modern mama moving between little ones, full days, and everything in between, Rumi brings ease and elevation to each phase. More than a baby bag, it’s a companion that moves with you. Whether you’re new to motherhood or deeply in it, Rumi unites style, organisation, and confidence in one.

Carry more than Nappies, Carry Confidence.

The Rumi blends form and function so you never have to compromise on style in motherhood. With luxe hardware, purposeful pockets, and a silhouette that shifts from backpack to tote to crossbody, it’s the bag that adapts as quickly as you do.

Style, Smarts, and Everyday Practicality rolled into
One Bag.

Stay germ-free on the go

Built with antibacterial silver ions, Rumi helps protect both you and your little one from everyday nasties. You can head out with confidence knowing your bag isn’t carrying more than it should.

Carry it your way

From backpack to tote to crossbody in seconds — the Rumi adapts to every part of your day. Whether you’re chasing little feet, commuting, or boarding a flight, its multiwear convertible design moves effortlessly with you.

Organise without stress

Every pocket has a purpose. With thoughtfully zoned compartments, a wide-open main section, and dedicated spaces for bottles, tech, and essentials, the Rumi keeps everything visible, accessible, and calm — no digging required.

Look stylish anywhere

Motherhood meets modern minimalism. Crafted from premium water-resistant nylon with luxe gold hardware, the Rumi’s timeless silhouette complements every outfit — from park strolls to client calls.

Stories From Women Like You

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Frequently Asked Questions

Just a few answers to help you decide....

Is the Rumi heavy when it’s full?

Not at all. The Rumi is crafted from premium lightweight, water-resistant nylon that stays comfortably balanced even when fully packed. Its structured design distributes weight evenly to make every carry effortless.

How do I clean the bag?

Simply wipe the exterior with a damp cloth or gentle wipe. For the interior, use mild soap and water — the fabric’s wipe-clean finish makes maintenance quick and easy. Always air dry to preserve its shape and quality.

Can it fit my laptop or tablet?

Yes. The Rumi includes a padded laptop sleeve that fits devices up to 14”, along with a stylus holder for added convenience. It’s perfect for workdays, travel, or when you just need to stay connected on the go.

Is the Rumi suitable for travel?

Absolutely. It features a zippable luggage sleeve, wide opening, dedicated tech pockets, a wipeable bottom compartment ideal for separating soiled clothing, shoes, or wet items.

How long will my pre-order take?

Pre-order timelines vary depending on production and transit schedules. While exact delivery dates can’t be confirmed until the shipment arrives, we’ll keep you informed with estimated dispatch windows and updates along the way.

 

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©2026, NïR

Acknowledgement of Country

NïR acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which we live, create and carry.  

 

We honour their enduring relationship with Country — its landscapes, waters, skies and all living beings — and we pay our respects to Elders past and present. We recognise the wisdom, care and continuity that First Nations peoples have upheld since time immemorial, and we acknowledge their ongoing custodianship of the place that supports our work today.

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Rumi

(33 reviews)

Rumi

$429.00
Colour